It doesn’t matter what you’re selling, you can tremendously enhance the impact of your product by investing in a point-of-purchase display. Here are a few considerations:
Floor Displays:
Often referred to as dumps, floor displays can be very effective marketing tools. Several manufacturers use this form of advertising to promote their new products or current promotions. These displays also allow you get more creative with sound and motion.
Shelf Talkers: This point-of-purchase display is found beside a specific item on the shelf. Shelf talkers are a cost-efficient way to advertise as all you need is short copy to generate attention.
End Caps: This type of point-of-purchase display is typically set up at the end of the aisle. Advertise whatever you want from novels to hair care products. End caps offer effortless promotion as all your items are already set up on perfect display.
Posters: While they have limited uses, posters can still be effective, especially when potential customers are already aware of a new product. If you take this route, make sure that your posters are well designed and eye-catching.
Before setting up a point-of-purchase display, give your products another look over to determine which ones need that extra push.
Tags: PoP display, posters, store display
